If You Write it, They Will Come – How To Use Content Marketing To Attract Leads
Back in 1996, Bill Gates wrote the now infamous essay “content is king.” Fast forward to today and you can’t help but appreciate how predictions from 20 years ago couldn’t have been more accurate. Today, an overwhelming majority of marketers (92% to be exact) believe that content whether it be blogs, infographics, or video, is […]
Dominate Your Market Through Ruthless Competitive Analysis
Most people build their marketing campaign around guesswork. “I think my lead targets are looking for…” “I think my lead targets will like an ad that (looks like, says, etc…) XXX…” Guessing and hypothesizing with no data creates campaigns that appeal to whoever is designing your ads, not your potential customer. The result? Money down […]
How To MacGyver Your Brand into Major Exposure
The best exposure is organic exposure. No one watches commercials anymore, and even fewer sit through sponsored segments. So how do you harness the power of modern television to tell the story of your brand? Watch how we insert Wireless Wipes into a segment focused on “How to Properly Spring Clean Your Electronics.” Note that […]
5 Steps to Achieving Unparalleled Brand Exposure and SEO Boost from TV
When marketing execs think of getting brand exposure on TV, they typically start with commercials and stop at sponsored segments. Yet today’s discerning viewer has tuned out to commercials, and they turn the channel when a sponsored segment starts. But TV is not dead. Done right, TV placements can put your brand or product in […]
Smart Marketers Outsource. Here’s Why.
Outsourcing is part of daily life. From hiring an accountant to handle your taxes to the plumber that fixes your kitchen sink, you can’t be an expert in everything and so you outsource. Except when it comes to marketing. Businesses are reluctant to hand over control and want to do everything themselves. The reality is […]