No Location? No Problem. Rank In SERPs with City Pages

As a local business, ranking in the location(s) where you operate is very desirable. If you operate in only one town or city, the ranking process is straightforward. Just list and claim your business on Google and optimize for local SEO. If you do this right, your business will bevisible on the local 3-pack. But […]

How to Create A Keyword Matrix For SEO And PPC: A Step By Step Guide

To get your business in front of your target audience, you need to help people find you. Unfortunately, many marketers make the mistake of only going after keywords that exactly match or relate to what they are selling. Most searchers are not looking to buy something. They’re gathering information and options before making a buying […]

8 Proven Image SEO Optimization Secrets To Boost Your PageRank

If you’re driving down from San Francisco to Los Angeles, you have to make a choice. Take the scenic (but somewhat more dangerous) Highway 1, or stick to Hwy 101 and get there quicker. The choice may seem obvious, yet countless travelers still choose to go with the longer and more treacherous route. This is […]

7 Tools the Insiders Use for Faster Keyword Research

Keyword research is the foundation of successful SEO. By understanding the different words and phrases customers use to solve their pain points, keywords get your foot in the door and constitute your first step toward an eventual sale. Without a clear understanding of the keywords your customers are likely to use to search for your […]

Mold Your SEO to Generate B2B Leads Like a Pro

A healthy leads pipeline is key to growing a successful business. You could have the next Uber or Slack, but without exposure your business is doomed to crash and burn. Where opinions differ is how to generate leads. All too often, SEO is overlooked in favor of social media or pay-per-click. There’s a misconception that […]