How To Use Google Ads to Find and Target Niche Audiences on Facebook
Marketing to an audience with a very specific need can put you smack-dab in front of your most motivated customer. But how do you identify these ‘people’? Chances are that the first place you’ll begin your search for prospects is Facebook. After all, the platform does provide powerful targeting options like location, interests, and income […]
Why the Best Marketers Skip SEO and Start with Paid Search
Qualified lead generation can be a frustrating experience. Many businesses spend a lion’s share of their marketing resources crafting SEO campaigns in the hope of ranking for a keyword they think will bring them traffic they can convert. When this doesn’t go to plan, they are left dumbfounded. Meanwhile, pay-per-click is overlooked as a lead […]