Twitter is a one-of-a-kind social network.
With a 140 character limit per interaction, fast and frequent conversations are commonplace.
Today’s customer expects real-time interaction and meaningful personal connections, and Twitter can provide a great forum for active customer engagement.
How you choose to interact on Twitter can change how customers – and potential customers – feel about your brand.
Yet with over 6000 tweets being sent per second, your message can easily get drowned out.
To be heard and seen on Twitter, you need a robust social marketing strategy.
Our team will help you execute messaging that represents your brand image and helps you to make and keep loyal customers.
Build a strategy based on business goals
Our process begins with a thorough understanding of your business objectives.
Whether it’s to increase brand awareness, drive sales, or provide customer support, we’ll analyze your current activity and provide feedback for improvement.
We then provide a measurable action plan with defined milestones.
Once approved, we will craft a tweet schedule. This will allow you to visualize and track what will be posted when.
Tweets that entice your audience
Twitter users engage most with trending topics and real-time events.
Remember the Super Bowl blackout? Oreo’s marketing team took swift action and posted this humorous tweet which became a defining branding moment.
Our team will search for hashtags and topics relevant to your brand that are likely to increase engagement through comments, retweets, likes, and mentions.
We will post tweets on your behalf during optimal times to maximize visibility.
Beyond tweeting, we also manage your account. We will monitor what is being said about your business and respond to comments in order to promote your brand.
Design ads to increase visibility and accelerate results
Twitter lets you set up extremely precise ad campaigns.
You can place your business in front of a target audience based on keywords, location, income group, or even who they follow.
Our team will create ads that are relevant and tailored to your chosen target audience.
Here are the ad formats we work with:
- Promoted tweets
- Promoted accounts
- Promoted trends
This is how your advertising will appear on a user’s profile:
We will track the performance of each ad to identify those that best achieve their objective.
This lets us highlight top-performing ads and tweak those which fail to deliver results.
Be a part of the conversation
Drop us a line to find out more about how we can help steer your Twitter campaigns to success.
What if I don’t have a Twitter account?
We will setup and optimize your profile for visibility using keywords.
We will also make your account visually appealing using high-quality imagery and copy that lets visitors know who you are, what you do, and how you can help them.
Can you help grow my brand’s following?
Yes. We achieve this in two ways:
First, we create buyer profiles and craft tweets that speak to their specific needs, challenges, and desires.
Second, we establish relationships with influencers and convert them to become your brand advocates.
How will I know the result of my campaign(s)?
We will provide a detailed analytics report that lets you track metrics such as impressions, clicks, and conversion from our activities
Is activity limited to text-based tweets?
Not at all.
We can help you run contests and giveaways, trigger user-generated content, provide mini-infographics, images, and host videos on your account.