Measuring Content ROI: A Step-By-Step Guide To Calculating Value
Content marketing is a difficult and time-consuming process. If that wasn’t bad enough, trying to measure the success of your efforts and determine the return on investment (ROI) from content adds to your headache. If you rely on stats like bounce rate or time on page, you’ll find it extremely difficult to accurately measure ROI. […]
Using Google Tag Manager to Create Custom Facebook Audiences
If you’re looking for new customers, targeting people that know you is the way to go. This is why email is so effective and has a high ROI. But it’s not the only ‘permission-based marketing’ option available to you. Ever since the launch of Facebook advertising, marketers have designed ads and campaigns specifically for people […]
Customize Google Analytics: Get The Data You Need, Now
Anyone with a website has likely used Google Analytics (GA) at some point. It’s an industry heavyweight in the world of analytics and totally free. Nearly half of the top million websites around the world use it to grow their business. Simply create an account and you’ll have access to actionable reports right out-of-the box. […]
Audience Analysis: The Unexpected 1st Step to Any Successful Marketing Campaign
Business customers today have access to a wealth of information. With help of search engines, social media, and review sites, business buying habits have changed irreversibly. How you market your product or service to a business should adapt to reflect these changes. Compared to business to consumer, the B2B market is infinitely more complex. There […]