Social Media Marketing

Social media marketing gives your brand a platform to engage with customers and potential customers in a social setting.

With 2.8 billion people (nearly half of the world’s population!) using at least one social network, each social platform has become a potential marketing channel.

Yet, simply signing up for Facebook or Instagram and posting stuff isn’t going to cut it.

Today’s customers demand brands to be engaged, and engaging, on social media.

You need to enter two-way conversations with customers and know what kind of content to post, when to post it, and how to promote it in order to drive results.

Select the right social platforms for your brand

We’ll work with you to build a social presence from scratch based on your end goal.

We select the right social platforms for your brand, create your profile, and manage it from the background so that you can focus on your voice and message.

Here are just a few social platforms we work with:

If you already have a social presence, we’ll run an audit to uncover gaps that need to be plugged or processes that need to be reshuffled to ensure a successful campaign.

Build a loyal community

People are tired of being sold to.

On social media, people prefer content that is helpful or entertaining. Effective shared content is either beneficial or has viral elements.

We create social content that is extremely shareable by combining creative storytelling with persuasive messaging to build audience loyalty towards your brand.

Examples of content we provide include:

Content that is easy on the eyes and useful like this mini-infographic tend to perform well.

mini infographic

We follow a strict editorial calendar to extract maximum impact from content without inciting follower fatigue.

Advertise to increase your reach

Competition on social media is fierce.

Instagram has a database of over 40 billion photos and Twitter sees over 500 million tweets per day, making it extremely difficult to stand out in the crowd.

Unless people hear of your brand, discovery from new audiences can be tough.

We target specific audience segments with sponsored content on third-party pages and feeds to get your message in front of potential customers.

Unless people hear of your brand, discovery from new audiences can be tough.

We target specific audience segments with sponsored content on third-party pages and feeds to get your message in front of potential customers.

socia media segmentation

Don’t be on social media just for the sake of it.

Whether you’re a small or large business, we’ll ensure your social media engagement increases your brand awareness and customer base.

FAQ

How do I measure the effectiveness of social media marketing?

It’s hard to say with full confidence as there are measurable and unmeasurable metrics that need to be considered.

Some metrics you can use are:

How often do you post?

It depends on the social platform.

Each platform will need to be tuned differently. For example, on Twitter, it’s recommended to post 3x per day while on Instagram an average of 1.5 posts is advised.

We use these recommendations from Buffer as a guideline.

How do you make viral content?

Viral content has a few fundamental features that define its success.

We plan our content with these elements in mind to increase the success rate.

We want to know what our competitors are doing on social media – can you help?

Yes. We can provide social media monitoring services in which we monitor public perception of your brand and keep an eye on what your competitors are doing.

Ultimate Guide to Profitable Social Media Marketing

Wondering if you should invest time and resources in social media marketing? Done poorly it’s a huge waste of time and resources. We’ll show you where to get the best return and how to track your social media marketing ROI in 3 [mostly] easy steps so you can ditch bad practices and optimize return.

Please check your email for instructions.