Bing Marketing
Google may enjoy the biggest slice of the search traffic cake, but it’d be foolish to ignore alternative search engines such as Bing.
Out of 6.5 billion searches carried out every day, almost 1 billion are performed on Bing.
This makes Bing a great source of traffic with relatively low competition.
Moreover, Bing attracts a segment of loyal users who prefer it over Google. This means that ranking well on Google is not enough to maximize your exposure.
Your best bet to maximize exposure from Bing is to follow its standards for ranking and running paid advertising.
The process may seem familiar, however, there are differences you need to be mindful of. If you simply copy and paste your Google ads, your content and website will be buried.
We’ll optimize your campaign to make the most of Bing’s features and get maximum return.
Build up your ranking organically
Bing is much more open about its ranking factors.
We’ll strictly obey the recommendations listed on Bing’s Webmaster Guidelines to create a strategy that gets you results.
This includes a well-oiled on-page SEO campaign.
Exact match domains and meta descriptions, accompanied by high-quality content, are factors heavily favored by Bing. Think of it as a mix ‘n match of Google’s old and new algorithms.
We’ll also build up your link profile and improve social media popularity to lead Bing to recognize your page authority.
Stand Out with Paid Ads
With marketers paying less attention to Bing, running an ad here will cost you markedly less to quickly increase visibility and generate leads.
We’ll start by narrowing down a core group of individuals to form a target audience for your Bing traffic.
This could be based on their location, demographics, or the device they use.
Based on this, we’ll determine what kind of message will resonate best with your target audience.
Build an alternative site to rank for in Bing
Achieving a first page ranking for multiple search engines simultaneously with one site is challenging.
If you rank well with Google, you’ll have to be prepared to forfeit that ranking if you plan to optimize your site for Bing.
Fortunately, we have a solution that lets you have your cake and eat it too.
We’ll help you build an alternate site optimized just for Bing. This way, you don’t have to worry how each change may affect your ranking elsewhere.
Never put all your eggs in one basket
Ready to tap the pristine waters of Bing users? Contact us today to get started.
FAQ
Which company runs Bing search?
Bing is native to the Microsoft platform. This gives Bing the advantage of capturing the search traffic of all Windows users that don’t go to the effort of installing an alternative browser. (hint – that’s a good number of users!)
Why should I bother with Bing?
Since its introduction in 2009, Bing’s market share for search traffic has steadily been increasing and has reached almost 30% (when combined with Yahoo).
Is there a certain demographic that favors Bing?
A study from WebPageFX found that political affiliations and education level affect search engine preference.
Individuals from a conservative background tend to favor Bing over Google. If you have a segment of your customer base that tends to lean conservative, you can’t go wrong with Bing.